noble drake design

design. for the masses!

design, branding and general love for what looks intriguing. minimalism, grunge, beauty, grotesque, art and fascination. 

preliminary thoughts on branding process, as case study

-started from scratch

-came in needing help with ideas, guidance and navigation

-small business dev versus private practice versus own company vs. working for others and what it means to set out on one's own, making it a fun process

-creating a new genre separate from others and more creative than standard chiro (eliminate competition by creating your own genre, like combining yoga with chiro and having brand show that)

-what it means to create a new genre through branding and design

-infusing personality of client into brand

-importance of dialogue and communication to develop both brand and brand/marketing stategies

-blending technology (web, tablets) with real life physical environments (interior and exterior signs/brand/logo/etc) and blending the two seemlessly (like using an ipad website homepage that when added to a shelf becomes a brand piece that addes to the environment, but is also a vital point to the functionality of the company, like using for intake for patients)

-how to visual stand out but also work with the environment the client chooses to start their biz


-clean designs and colors to invoke feelings and appeal to target audience

-leaving an impact

-strategy and positioning



....more to come, need to formulate my thoughts further into a more formal outline.